New York Wine & Grape Foundation Claimed

First they ignored us, then dismissed us, then called us crazy But we didn’t ask for approval We are the outsiders in an industry of old world institutions We were never supposed to make it big We could easily move and grow in perfect conditions, but we didn’t. We leaned into adversity and came together as a family to make something out of nothing. The game is changing and we’re staking a spot at the front of the pack. Instead of following centuries of tradition, rituals or rules We are redefining quality, tastes, and experiences Enjoy it how you’d like, we won’t judge. Our future is not in algorithms. It’s about our customers, our growers and our members It’s for the people, by the people Our collaborative ethos is irreverent in and of itself. We’re an intrepid band of outsiders and we’re in this together. A family, and we believe in what we do.