The inspiration for NuBo is tied to a couple of special places. One is the magical region of Bohemia, in today’s Czech Republic, where a beer culture and tradition goes back a thousand years and even played a role in ending the dark ages. Today’s Czechs take their beer very seriously, all the way from tank to table. Our house yeast comes from Ceske Budejovice, in the heart of Bohemia, giving our lagers the crisp yet rich flavors found in the Pilsners that still set a global standard. The other is this place we call home—Santa Cruz, CA. History has cycles, and we aspire to emerge from 2020 as from a dark age, with the natural beauty, the forward-thinking mindset, and the gratitude that permeates Santa Cruz helping to heal the world. Good beer leads to good cheer, which leads to… an enlightened new age? We can only hope. But in the meantime, stay safe, and drink good beer.
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