My favorite comment made upon hearing our moniker, Jolly Pumpkin Artisan Ales was:
“You really ought to think about hiring one of those marketing companies. They can come up with names for you and everything. Is it too late to change?”
Jolly Pumpkin Artisan Ales. Seems people either love it or don’t understand it.
People always ask about the name, asking “where did it come from?” I usually just put a finger to my temple, smile, and sanguinely state “I have a very strange brain.”
And then I tell this story:
The name bubbled four years ago on a warm spring afternoon. It was one of those rare sunny March Michigan days, the kind that seems much warmer than March really has any right to be. Small piles of snow still dotted the yard as my wife and I sat on the patio in our short sleeves. Sipping beers and enjoying the sun on our faces after the long, dark, cold Michigan winter. After firming up our business plan for months, the dream had finally evolved enough to need a name. So we sat, pen and paper in hand, brainstorming, smiling, and laughing.
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