Fractal Brewing Project

a never-ending pattern; infinitely complex patterns that are self-similar across different scales

Think of branching tree limbs or the the structure on the back of a leaf. A stem has many branches. Zoom into a branch and it looks similar to the stem, and it has multiple branches. Zoom into one of its branches and it looks similar to the stem.

In many ways, fractals are a great analogy to Huntsville culture. It’s a culture where small ideas eminate and express themselves within large groups, resulting in organizations doing all sorts of crazy things like send people to the moon or find new ways to map the human genome.

Around here, that’s just another day at the office.

And it’s one of the reasons Fractal Brewing Project is proud to be a product of Huntsville culture.