SUCCESS BY

ACCIDENT

Broken Goblet Brewing didn’t start as a paradigm-shifting microbrewery. It didn’t even start as Broken Goblet. It started as Brewtal Beer….. The Brewtal Beer Club, in fact. Co-owners Mike Lock and Jay Grosse, while lamenting their jobs and drinking some quality beer, concocted a plan to do something that they enjoyed and maybe even make a living of it. They formulated the brand, invented a very handsome mascot, and approached it from a very different angle – form a club that could grow into a fertile testing ground for ideas, marketing plans and beer testers. With the help of 12 other “founders”, the club was formed and grew from 13-30 in just 6 months, with special events pushing 100+ guests. Out of the group, two brewers stepped forward, similar in vision and equally ready to try something new. And so, Mike and Jay, together with the new brew guys Bub Grosse and Bitter Joe Fazekas, began the very expensive process to bring Brewtal beer from a club to a full-fledged brewery…

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