While this was happening, we were falling in love with craft beer, the craft beer community, the craft beer experience, and the bonds and memories that craft beer creates. We realized that craft beer was really in the business of experience and community. To put a twist on an old saying, we believe the right craft beer turns ordinary moments into extraordinary experiences. It’s true… Beer has the power to bring people together. We then realized beer is also concentrations of stuff in water… and given our training we’re really good at that. So… we decided that we wanted to try and create some of the best beer in the world through science, and with this beer we would create memorable experiences and community.
Our new passion led us to run our watery mastery in reverse and put delicious stuff into water: Beer! Our first batches were created in co-founder Pete Oates’s house… with less than state-of-the-art equipment (yes that’s a shower head; and no this stove did not survive the years of recipe development).
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