During the winery’s first year of operation, 18 tons of Isabella and Catawba grapes were harvested, yielding 220 gallons of wine per ton. On August 17, 1862, the first recorded shipment, 100 gallons of wine, left the winery. Business thrived. While the Civil War brought supply and labor shortages, as well as price increases and transportation difficulties, the enterprise was sufficiently successful in 1865 to invest in champagne-producing equipment. Twenty thousand bottles of Sparkling Catawba were made that year. In 1867, this wine was awarded honorable mention at the Exposition Universelle in Paris, the first American Sparkling wine to win an award in Europe. In 1873 in Vienna, the winery’s champagne was awarded first prize and its first European medal; since then the Company’s champagnes have received numerous European gold medals and other awards.
Because of the internationally recognized excellence of Pleasant Valley Champagnes, and because of the similarities of climatic and soil conditions between the area and the Champagne district of France, Pleasant Valley came to be called the “Rheims of America.” When the U.S. Postal Service opened a branch at the winery in 1870, it used the postmark, “Rheims, N.Y.,” which was used until 1945 when rural delivery took its place.
In March 1871, Mr. Champlin sent a case of champagne to his close friend, Marshall P. Wilder, who was a well-known wine connoisseur in Boston. After introducing it at a dinner party at the Parker House, Wilder declared it to be “the Great Champagne of the Western World.” The champagne was thus dubbed “Great Western.”
Shipping records of the 1860s, 70s, and 80s are filled with such prestigious accounts as S.S. Pierce, Macy’s, Park Tilford, George F. Hueblin and Brother, Palmer House of Chicago, Parker House of Boston, and individuals such as Professor Henry W. Longfellow of Cambridge, Massachusetts. Pleasant Valley wines appeared on the lists of the most fashionable restaurants. They were even heartily recommended by doctors for their medicinal qualities.
On March 8, 1893, the Pleasant Valley Wine Company was registered as a New York State corporation, with the Champlins and Massons holding 205 of 400 outstanding shares of stock. Adding further excitement, on July 4, 1908, Glenn Curtiss made the first pre-announced airplane flight on the Pleasant Valley flats directly below the winery entrance.
The good news that Pleasant Valley had sold more champagne in the first six months of 1919 than in any previous year was marred on July 1 by the enactment of Prohibition. The winery was left with an inventory of 70,000 cases of champagne and substantial quantities of still wine. Yet it survived the 14 years of Prohibition on sales for sacramental and medicinal purposes.
After Repeal in 1933, the Company progressed steadily. Charles D. Champlin II, grandson of the founder and dean of American champagne makers of his time, managed the operation until his death in 1950. The family retained control of the business until 1955 when it was sold to a company run by Marne Obernauer, a businessman from New Jersey, who officially renamed the winery Pleasant Valley Division of Great Western Producers. In 1961, the winery was acquired by The Taylor Wine Company, its next-door neighbor, which was itself acquired first by The Coca-Cola Company in 1977, then Joseph E. Seagram & Sons in 1983, and finally Vintners International Company, Inc., in 1987. Having survived Prohibition and several ownership changes, the winery returned once again to local family control in 1995.
Present
Currently, Pleasant Valley has the capacity of over 14 million gallons at its 425,000 square foot facility in Hammondsport, NY along with 500 acres of vineyards. Along with the well known favorites, Pleasant Valley houses, bottles and stores wine for other wineries. An investment in a high-speed bottling line was added to increase production of both Pleasant Valley brands but also others in the region.