Cartograph Wines

Alan Baker and Serena Lourie founded Cartograph to pursue their passion for wine after enjoying successful careers in other fields — he in public radio and she in health care and venture capital (see their bios for the full story).

In 2008, Alan was working at the Crushpad custom-crush operation in San Francisco, making Pinot noir under his Cellar Rat Cellars label. Serena, on hiatus from her job in health care, came to Crushpad to learn the craft of winemaking and wound up working with Alan. During that first season making three wines together, they discovered that they shared two things: a similar palate and the dream of pursuing a life in winemaking.