The concept of creating a brewery dedicated to the U.S. Patent 139 was originated by Tim Hass, the great grandchild of Rudolf Gustav Hass. Rudolf Gustav Hass was a postman in Pasadena, CA. The story goes that he saw a magazine advertisement with a picture of an avocado tree with dollar bills hanging from it. Always the entrepreneur, Rudolf borrowed some money from his sister and purchased an acre of avocado trees in La Habra Heights, CA. The trees did not produce well so he went to a nursery and purchased a bag of avocado seeds he believed came from Central or South America. One seed eventually grew strong and tall, not the typical Fuerte version people normally saw. The problem was that this tree produced a rough-skin black fruit, not the normal smooth green variety people loved. So he took it to a local market that catered to the wealthy people in the area. Everyone fell in love with its rich creamy taste and called it the “Black Gold”.
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