came during a 2010 overland trip through South Africa and Botswana when Tucson brothers Jeff and Jeremy DeConcini spent hours fireside in the bush debating the merits of the vehicles driven, the countries visited, and the preferred beers tasted along the way. Whether it was an IPA, an export stout, or a schwartzbier, it was indisputable that the beers were as integral to the overland experience as were the Land Rovers and motorcycles. Several years, thousands of beers, and many poor vehicular choices later, they were finally able to bring in Eric Thu and Tomme Arthur and create MotoSonora Brewing Company. The DeConcini brothers’ hometown of Tucson is a cultural and culinary, as well as overland crossroads, where the adventurous can access the Arizona Trail or be within striking distance of the Camino Del Diablo and Baja California. The road trip themed taproom is reminiscent of the Carrera Panamericana and Baja 1000 races, among others, and is a place to show off your Austin Healy or your Toyota FJ40 while drinking one of our world-class beers.
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