We started Mac & Jack’s out of Jack’s garage in 1993, with nothing but a passion for good beer and the certainty that people would recognize quality and originality when they tasted it. We learned everything as we went—from brewing at scale, to the nuances of distribution, to the fact that selling beer out of your garage isn’t entirely legal.
In the early years, we were making most of the deliveries ourselves. Talking to bartenders and customers every day helped us learn what people liked to drink and what helped businesses do business. Above all, we learned that the distance between a good beer and a truly compelling beer is subtle, but it’s a hard-fought inch, and people recognize the difference.
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