Translating to ‘of barley’ in old english, bærlic reiterates the fundamental idea that all things, no matter how complex or involved, can always be traced backward to a single, simple core or point of view.
Our point of view comes from a belief that we are all in this together and that our actions shape our world – by being honest, we are approachable; by being consistent, we are trusted; by being considerate, we can sleep at night; and by choosing to keep it simple, we are able to do this really well.
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